Jeep Wrangler vs Toyota RAV4: resale value, depreciation and costs
We compared 3,689 listing observations from the 2026 market cycle to see which model retains more value, costs less used, and brings the stronger ownership numbers.
By CarResaleValue Editorial · Updated August 2026 · Sources: observed used-car listings, EPA, NHTSA and RepairPal
In the 2026 market cycle, the Jeep Wrangler is estimated to retain 69.8% of its original value after five years, while the Toyota RAV4 retains 83.1%. That is a 13.4-point edge for the Toyota RAV4; year, trim, mileage, condition and local demand still determine the price of a specific vehicle.
Comparison Scorecard
The numbers that change the decision
Green cells mark a measurable advantage, not an overall verdict. Price and coverage are shown without declaring a winner because the right tradeoff depends on your budget and the exact vehicle.
Jeep Wrangler vs Toyota RAV4 resale value and ownership metrics
Metric
Jeep Wrangler
Toyota RAV4
5-year value retainedSmoothed estimate in the 2026 market cycle
69.8%
83.1%
5-year depreciationEstimated share of original value lost
30.2%
16.9%
Average used asking priceMedian asking prices averaged across covered model years
$26,604
$25,933
Average original MSRPOriginal sticker prices averaged across covered years
$37,839
$32,316
Latest combined fuel economy2026 Jeep Wrangler vs 2026 Toyota RAV4
20 MPG
43 MPG
Average annual repair costRepairPal model-level estimate
Not available
Not available
RepairPal reliability ratingOut of 5.0
Not available
Not available
Latest NHTSA overall ratingLatest rated year vs 2025
Not available
5 / 5 stars
Listing observationsEvidence behind the model-level curves
1,945
1,744
Year By Year
Compare overlapping model years
These 12shared model years make age-matched shopping easier. Depreciation compares each year's normalized asking price with its original MSRP.
Shared model-year depreciation and median asking prices for the Jeep Wrangler and Toyota RAV4
Start with the tradeoff you care about, then verify the exact year, trim, mileage and service history. A model-level advantage can disappear when two individual used cars are not equivalent.
Choose the Jeep Wrangler if...
You are targeting one of the 3 shared model years where it posted lower measured depreciation than the Toyota RAV4.
You found a specific example with the stronger year, trim, mileage, condition or service history; those details can outweigh a model-level average.
Its $26,604 average median asking price fits your budget after you check the same-year rows below.
Resale value is only one part of the choice. Segment role, supply and the mix of years on sale help explain why two similarly priced vehicles can depreciate differently.
Jeep Wrangler
Jeep Wrangler coverage spans 2015-2026.
Toyota RAV4
Toyota RAV4 coverage spans 2015-2026.
Go Deeper
Open the full model-year research
Compare trims, mileage, recalls, fuel costs and current listing examples before deciding on one specific car.
Which holds its value better, the Jeep Wrangler or Toyota RAV4?
Toyota RAV4 has the stronger five-year result in this comparison. The Jeep Wrangler is estimated to retain 69.8% of its original value after five years versus 83.1% for the Toyota RAV4, using the same 2026 observation cycle. The difference is 13.4 percentage points. This is a model-level curve, not an appraisal for one VIN; trim, mileage, condition, options and location can change an actual resale price.
Is the Jeep Wrangler or Toyota RAV4 cheaper to buy used?
Across the model years in this dataset, the Toyota RAV4 has the lower average median asking price at $25,933, about $671 below the Jeep Wrangler average. That broad average is a starting point, not a like-for-like quote, because each model can have a different year range, trim mix and mileage distribution. The year-by-year table is the better place to compare vehicles of the same age before checking listings near you.
Which is less expensive to maintain, the Jeep Wrangler or Toyota RAV4?
The available model data does not provide a complete annual repair-cost estimate for both vehicles, so this page does not name a maintenance-cost winner. Use the RepairPal ratings where shown, review recalls and complaints in each model-year guide, ask for service records, and budget for an independent pre-purchase inspection. Age, mileage, powertrain and previous maintenance usually matter more than a single broad reliability score.
How does CarResaleValue compare the Jeep Wrangler and Toyota RAV4?
CarResaleValue normalizes observed used-car asking prices to a standard 12,000 miles per year, applies a 5% asking-to-sale adjustment, and compares the result with original MSRP references. A smoothed retention curve produces the five-year estimate when the data contains an observed five-year cohort. This page combines 3,689 listing observations across 24 model-year records, then adds EPA fuel economy, NHTSA safety data and RepairPal ownership indicators where available.
Comparison methodology
This page combines 3,689 listing observations across 24 model-year records. Asking prices are mileage-normalized to 12,000 miles per year, adjusted by a 5% asking-to-sale estimate, and compared with original MSRP references. Five-year figures use a smoothed curve only when an observed five-year cohort exists. EPA, NHTSA and RepairPal fields are shown independently and may cover different model years. Read the full CarResaleValue methodology. You can also browse the suv resale value ranking.
